Google Book Search API Spreads Previews
Don't be surprised if Google's name starts showing up much more frequently on whatever library computers or book sites you use; the search giant has just created an API that will encourage the use of Google Book Search. Google Book Search The Official Google Blog
___________________________________________________________________________________________________________________________________________________Google DoubleClick merger approved
Well, it's official. Google has acquired DoubleClick, a digital marketing company, for $3.1 billion. In the process of this acquisition, Google has also become the proud owner of its very own SEO/SEM company: DoubleClick Performics. DoubleClick may be in for a bumpy ride. In his acquisition announcement, Google CEO Eric Schmidt alludes to job cuts:
"As with most mergers, there may be reductions in headcount. We expect these to take place in the U.S. and possibly in other regions as well. We know that DoubleClick is built on the strength of its people. For this reason we'll strive to minimize the impact of this process on all of our clients and employees"
In addition, the DoubleClick acquisition has bought Google a board seat in the Search Engine Marketing Professional Organization.
More stories covering this merger approval can be found here
1. Did Google made a mistake by acquiring Doubleclick?
2. Google gets its big foot in the display ad door
Now that European regulators have cleared Google's (NASDAQ: GOOG) $3.1 billion acquisition of online ad server DoubleClick, is it time for online competitors to close up shop? Hardly. Google has a long way to go before it can hope to gain anywhere near the level of market dominance in display advertising (DoubleClick's specialty) that it does in text ads based on keywords.
___________________________________________________________________________________________________________________________________________________YouTube, Facebook and Wikipedia Tops U.K Social Media Sites
YouTube, Facebook and Wikpedia top the list of the most popular and fastest growing social media Web sites in the UK, according to Nielsen Online, a service of The Nielsen Company.
Recession will impact Search Marketing. But how much?
As recession looms, companies will look to cut their ad spending that includes search marketing. Advertising trails the economy in a recession as advertising budgets are usually committed in advance. Search marketing is different from traditional advertising (through traditional media outlets). It is more international in nature, so it might be less affected by U.S recession. It is critical to track consumer spending behavior that might provide tell-tale signs if this economy can be rescued from a deep recession or not. Analysts and investors seem to be optimistic about online advertising business. But we have little time to observe in terms of how online advertising responds to macroeconomic shocks. We can already see how some of the leading Internet search stocks taking a hit. Google is down 38%, Yahoo recently laid off 10 - 20% of its staff.
Google continues to outpace others in Search Market!
Google continues to dominate the search market. The last reported traffic analysis from compete.com shows Google maintains over 65% lead in the search engine market against competitors Yahoo and MSN.
Microsoft propose to buy Yahoo!
Friday, Feb 1, 2008 - Microsoft (NASDAQ: MSFT) offered $44.6 billion, $31 a share, for Sunnyvale-based Yahoo (NASDAQ: YHOO) late Thursday and announced the offer early Friday. That is a 62 percent premium over Yahoo's closing price of $19.18 on Thursday.
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Microsoft to buy FastSearch!
Microsoft Agrees to Buy Fast Search for $1.23 Billion from Bloomberg reports that Microsoft is buying FAST Search. The Norwegian search company, Fast Search & Transfer ASA, will be bought by Microsoft for 6.6 billion kroner, or $1.23 billion. Microsoft will buy the company via the Oslo Stock Exchange, share by share. Here is the release from Microsoft.
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